Our club. Our kit. Our voice.

Supporters
not sponsors.

We’re calling on AFC Bournemouth and Vitality to remove the pink sponsor badge from the club kit. The shirt should feel like ours.

Add your name ↓
Current AFC Bournemouth shirt with the pink Vitality badge compared with a white-only sponsor treatment

Listen to the fans.

01  Ditch the pink02  Respect the badge03  Put fans first

Make your voice count

Sign the
petition.

Add your name to ask AFC Bournemouth and Vitality to remove the pink from the front-of-shirt sponsorship. One fan, one signature.

#DitchThePink — supporters not sponsors campaign artwork
—supporters have signed

Your details are used only to record and verify this petition signature. One signature per email address.

No pink required

The shirts.
Done right.

Three designs. One simple treatment: let the club colours lead.

Home shirt with a colour-matched Vitality sponsor treatment
Home shirtRed, black and gold

Wear it. Share it. Make noise.

Keep the pressure on.

Share the campaign and use #DitchThePink.

Supporters not sponsors campaign poster